iZia insights

The founders of iZia didn’t set out to build the next big thing in lifestyle tech. But sometimes, innovation begins with something as small as a missing convenience.

Jens and XingYu didn’t move to Singapore to build a business. They moved to live better — but were surprised to find something essential missing. After years of moving between China and the UK places where intelligent everyday services had become second nature — they were used to a rhythm of life that just worked. Booking a last-minute delivery. Delegating a task. Scheduling a haircut or dog walk with a single voice command. It wasn’t a luxury — it was part of daily life.

Singapore felt like the perfect next chapter — but the seamless lifestyle they’d taken for granted elsewhere wasn’t quite there.

There were services, yes. Apps. Platforms. Tools. But they were disjointed. A bit complex and time-consuming. Not truly built to understand users or adapt to how people actually live. The intelligence felt transactional. The convenience? Conditional.

And that’s where the idea for iZia began.

At first, it wasn’t even a plan — just a round of questions and brainstorming:

“Why isn’t this simpler?” 
“Why isn’t this smarter?” 
“Why do I need five apps to do what one should?”

The more they discussed, the more clarity they got and then came a resolute vision.

iZia was about reimagining how life can be easier for everyone. A digital assistant that doesn’t interrupt. A system that learns without being invasive. Technology that doesn’t stand in your way — but moves with you, like an extra set of hands and brains in the background.

With a Master’s in Managerial Economics from Nanyang Technological University and a Bachelor’s from King’s College London, Jens brings both macroeconomic insight and commercial clarity into every decision. His vision for iZia is grounded in a simple belief: that technology should restore time, dignity, and ease in urban life.

XingYu, educated in the UK with degrees from University College London and the University of Sheffield, leads with a rare combination of global insight and operational discipline. Her work spans strategic planning, people operations, customer experience, and market rollout — all while building a culture of empathy and precision.

Together, they didn’t just want to fix a service gap. They wanted to redefine expectations — to design something structurally sound, emotionally intelligent, and scalable from day one.

Built around the principles of adaptability and design-led UX, iZia aims to be more than a delivery service or errand assistant. It’s an ecosystem — one that integrates on-demand logistics, smart task delegation, local discovery, and AI-powered lifestyle support into a single, seamless experience.

“Singapore is already smart,” Jens says.

“But the way we move through it — that could be smarter.”~ XingYu

Together, they didn’t just want to fix a service gap. They wanted to redefine expectations — to design something structurally sound, emotionally intelligent, and scalable from day one.

Built around the principles of adaptability and design-led UX, iZia aims to be more than a delivery service or errand assistant. It’s an ecosystem — one that integrates on-demand logistics, smart task delegation, local discovery, and AI-powered lifestyle support into a single, seamless experience.

As iZia rolls out, the team isn’t claiming to have all the answers but they are ready to evolve. On top of that, they have a clear vision of the kind of future they want to build.

One where technology doesn’t try to impress, but simply supports. 
One where people feel lighter from offloading stress, not busier. 
One where convenience is no longer a luxury — but an everyday norm.

And in many ways, it all started with a simple question coming from a pain point:

“Why can’t I just get this done… easier?”

Turns out, that question wasn’t so small after all. It sparked something much bigger. It’s now a platform, a mindset — and soon, a new standard for living.